Past and present
perfect
When I saw their new model in the shop, I knew they had
copied it from ours, which was due to be launched the week after.
After we have tested the new drug for a second time,
we decided to recall it immediately.
They thought that nobody knew about the bribes, but a
whistleblowers have already alerted the media.
The manager soon fired all the salesmen who were
involved in the scandal. By that time however, the company had lost its
reputation.
When a Supermarkets introduced their range of Bio Life ready
meals two years ago, they quickly became very popular with the
health-conscious people.
Indeed, all the ingredients were organic, the price was much
lower than in specialist health-food shops, and the food was presented in
stylish, recyclable, microwave oven-proof dishes.
Demand for the new ready meals was growing all the time, so
much so that six month ago, management decided to extend the range.
This was a bold decision in miserable failure.
An independent consumer organization has discovered that
some of ingredients were not organic at all.
In fact, A had been misled all along by some of its
suppliers.
Today, the growing success of the Bio Life serves as an
example of how company can deal with a crisis and overcome the effects of bad
publicity.
Since the introduction of Bio Life, A revenues shown a
steady increase.
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