marketing strategy
market penetration
product name
customer retention
brand feature
free sample
expanding market
focus group
raw materials
designer goods
*
Consumer protection laws
Inspiring team leadership
Customer relationship management
Sustainable competitive advantage
An upmarket distribution outlet
A travel insurance claim form
New product development strategies
A 24-hour global news channel satellite
An increasingly volatile mobile phone market
Starbucks is one of the fastest-growing global
brands.
Neither Peru nor Chile has a mass-market café culture.
In Argentina, per capita coffee consumption is about
4kg a year.
Copy-cat coffee bar chains have been forced to merge
with competitors.
For several years GA engineers have been working on more
efficient aircraft engine designs.
China’s factories originally produced goods for overseas
sales, but the home market is increasingly important.
A new advertising campaign will take the company back
to the company back to basics with a focus on real families.
A lot of companies in the US and Europe find it hard to
recruit top quality research staff at home.
Even in South Korea, the region’s high technology superstar,
there are complaints about declining academic standards and students’
loss of interest in hard science.
An improving scientific job market and standards of
living in India and China is attracting some expatriates back home.
A luxury goods manufacturer does not sell products,
it sells lifestyle.
In mature markets, customers are more concerned with
quality than with price.
It is an absolute priority that our products reflect
the Italian tradition for equality and style.
Their misleading advertising campaign was criticized
by government regulators.
Increases in the cost of raw material makes it difficult to
maintain a competitive advantage on price.
Trevor Baylis’ key vision was to produce a basic
radio which did not require mains power or batteries.
The decorated Easter egg was Faberge’s signature product,
but the company also produce fine jewellery for personal wear.
The CEO of the supermarket chain said there was room for
expansion in the home market and denied any global ambitions.
***
We are launching a really impressive product range.
The sales forecasts are very good.
We want to increase brand awareness.
We are extremely doing thorough market research.
They created a successful huge campaign advertising.
We have just introduced a new customer loyalty card.
He thought of an absolutely brilliant advertising slogan.
They are entering the highly competitive shopping online market.
Exercise:
***
We are launching a really impressive product range.
The sales forecasts are very good.
We want to increase brand awareness.
We are extremely doing thorough market research.
They created a successful huge campaign advertising.
We have just introduced a new customer loyalty card.
He thought of an absolutely brilliant advertising slogan.
They are entering the highly competitive shopping online market.
Exercise:
Noun compounds
The artic (north pole) is home of the polar bear and
many other species, such as orca an artic fox.
The Rolland Garros is one of major tennis tournaments which
belongs to the series of grand slam tennis championship.
Professional tennis players play matches on clay tennis
courts.
My parents give me $100 a week as pocket money.
She needs to withdraw some cash out of her bank account.
The wedding of Markle and Harry is just like a fairy tale
love story.
Being left-handed means somebody has a dominant left
hand, writing with it.
He is a hard-working employee and often works
overtime at the office.
She is eating a home made pizza for her lunch, cooked by her
mother.
She is wearing an old-fashion dress to the party.
The couple eventually make a heart-breaking decision, filing
for a divorce.
When I travel, I always bring along a first-aid (help) kit
in my luggage for emergency or accidents.
To do embroidery work is really time-consuming, but my
grandmother loves doing it as her hobby.
I hate to deal with hypocrite people, because they tend not
to be plain spoken.
Every morning I always start my day by reading a newspaper.
Shopping center, shopping bag
Pencil case
Banana cake
Birthday cake, birthday party
Rain bow, rain dropped
Head hunter, head office
Cross road
Wheel chair
Fire wood
Eye brow, eye lid
