Referring back
So, as I said a few minutes ago, …
Right, as I mentioned earlier, …
Looking forward
I will talk about this later.
I will outline this later in my presentation.
Asking rhetorical questions
OK, what were our reasons for the acquisition?
Right, why did we choose this hotel group?
Making points in threes
The gap in the market, the market conditions, the
opportunity for growth.
We have a clear, realistic and ambitious strategy for the
highview brand.
Summarizing
Right, I have told you why we have acquired Highview
OK, I have talked about our reasons for acquiring the
company.
Using emotive language
We are absolutely delighted …
This is a fantastic opportunity …
Talking about the future
By that time, we will have developed a portfolio of budget
hotels …
By 2020, we will have become market leader in the budget
hotel sector …
Repetition
Highview will be the future
… H will lead the way
… H will set a new standard …
The company has a strong brand, strong management, and
strong cashflow.
Asking for feedback
And now, any questions?
Would anyone like to ask questions?
Skills – BE 4 Unit 12 Merger & Acquisition
As I mentioned earlier, the outlook is good.
I will talk about the details of the acquisition later.
OK, what were our reasons for the merger?
The merger will make us stronger, more competitive, and more
profitable.
Right, I have told you what we are doing next.
We are absolutely delighted that our bid has been
accepted.
By 2018, we will have become market leader.
We have a great brand, we have great workers, and we have
great managers.
Would anyone like to ask questions?
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