Jumat, 25 Mei 2018

Non Compounds and Noun phrases - Internt. Marketing BE 4 - Unit 2


marketing strategy
market penetration
product name
customer retention
brand feature
free sample
expanding market
focus group
raw materials
designer goods

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Consumer protection laws
Inspiring team leadership
Customer relationship management
Sustainable competitive advantage

An upmarket distribution outlet
A travel insurance claim form
New product development strategies
A 24-hour global news channel satellite
An increasingly volatile mobile phone market


Starbucks is one of the fastest-growing global brands.
Neither Peru nor Chile has a mass-market café culture.
In Argentina, per capita coffee consumption is about 4kg a year.
Copy-cat coffee bar chains have been forced to merge with competitors.
For several years GA engineers have been working on more efficient aircraft engine designs. 

China’s factories originally produced goods for overseas sales, but the home market is increasingly important.
A new advertising campaign will take the company back to the company back to basics with a focus on real families.
A lot of companies in the US and Europe find it hard to recruit top quality research staff at home.
Even in South Korea, the region’s high technology superstar, there are complaints about declining academic standards and students’ loss of interest in hard science.
An improving scientific job market and standards of living in India and China is attracting some expatriates back home.




A luxury goods manufacturer does not sell products, it sells lifestyle.
In mature markets, customers are more concerned with quality than with price.
It is an absolute priority that our products reflect the Italian tradition for equality and style.
Their misleading advertising campaign was criticized by government regulators.
Increases in the cost of raw material makes it difficult to maintain a competitive advantage on price.
Trevor Baylis’ key vision was to produce a basic radio which did not require mains power or batteries.
The decorated Easter egg was Faberge’s signature product, but the company also produce fine jewellery for personal wear.
The CEO of the supermarket chain said there was room for expansion in the home market and denied any global ambitions.

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We are launching a really impressive product range.

The sales forecasts are very good.

We want to increase brand awareness.

We are extremely doing thorough market research.

They created a successful huge campaign advertising.

We have just introduced a new customer loyalty card.

He thought of an absolutely brilliant advertising slogan.

They are entering the highly competitive shopping online market.







Exercise:



Noun compounds

The artic (north pole) is home of the polar bear and many other species, such as orca an artic fox.

The Rolland Garros is one of major tennis tournaments which belongs to the series of grand slam tennis championship.

Professional tennis players play matches on clay tennis courts.

My parents give me $100 a week as pocket money.

She needs to withdraw some cash out of her bank account.

The wedding of Markle and Harry is just like a fairy tale love story.

Being left-handed means somebody has a dominant left hand, writing with it.

He is a hard-working employee and often works overtime at the office.

She is eating a home made pizza for her lunch, cooked by her mother.

She is wearing an old-fashion dress to the party.

The couple eventually make a heart-breaking decision, filing for a divorce.

When I travel, I always bring along a first-aid (help) kit in my luggage for emergency or accidents.

To do embroidery work is really time-consuming, but my grandmother loves doing it as her hobby.

I hate to deal with hypocrite people, because they tend not to be plain spoken.

Every morning I always start my day by reading a newspaper.



Shopping center, shopping bag

Pencil case

Banana cake

Birthday cake, birthday party

Rain bow, rain dropped

Head hunter, head office

Cross road

Wheel chair

Fire wood

Eye brow, eye lid




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