What really makes a
good advertising?
I always go back to the beginning and ask the person:
What is the person (who is paying for the campaign) trying
to achieve?
What is that person’s objectives?
What is it that person wants to happen as a result of spending
money on this advertising campaign?
Publicity Stunt Tips
- Advertising
Nothing will get your product noticed faster than a
well-though-out and well-performed publicity stunt.
First, you need to plan an advertising campaign.
You could start with some teaser advertisement on
radio or tv, and design some large adverts for a poster campaign.
You need to highlight all the key design features.
Alert to local media and get good press coverage.
Tip off the local radio or tv station that something is
going to happen.
When it comes to the actual publicity stunt, ensure
that all slogans and logos are visible.
And if you have the money, why don’t you try a live
advertisement on tv?
Finally, try to get some free word-of-mouth and
hopefully end up on You Tube.
Note :
Publicity stunt = something done to get people’s attention.
Design features = an important, interesting, or typical part
of something.
Honda slogan = a short phrase that is easy to remember.
Poster campaign = a series of actions intended to get
particular result.
Press coverage = newspaper and magazines.
Advertising
You may disagree that advertising is an art.
You may even find it irritating at times.
But it has certainly become part of our life.
The newspaper article that you started reading turns out to
be an advertorial.
The programme you are watching on tv is suddenly interrupted
by a series of commercials for various consumer goods, including one for Crips,
endorsed by your favorite film star.
And no sooner do you start surfing the internet that pop-ups
invade your screen.
So you stick a break and go for a stroll, only to take it in
once more how much hoardings have indeed change your cityscape.
Then, on entering your local supermarket, you notice
immediately that point-of-sale advertising is alive and well, but do not refuse
the ..given away that day.
Finally you just do it – yes, you buy three packets of Crips
and walk back home with a spring in your step.
