BRAND
Loyalty – the tendency to always buy a particular brand.
Image – the idea and beliefs that people have about a brand.
Stretching – using an existing name on another type of
product.
Awareness – how familiar people are with a brand (or its
logo and slogan).
Name – the title given to a product by the company that
makes it.
PRODUCT
Launch – the introduction of a product to the market.
Lifecycle – the length of time people continue to buy a
product.
Range – the set of products made by a company.
Placement – when products are used in films or tv
programmes.
Endorsement – the use of a well-known person to advertise
product.
MARKET
Leader – the best selling product or brand in a market.
Research – information about what consumer want or need.
Share – the percentage of sales a company has.
Challenger – the second best selling product or brand in a
market
Segment – customers of a similar age, income level, or
social group.
No one recognize our logo or slogan. We need to spend more on
advertising to rise brand awareness.
Consumers who always buy Sonny when they need a new tv are showing
loyalty.
A fashion designer who launches his or her own personal perfume is an
example of brand stretching.
The image of Mercedez benz is such that its product are seen as safe,
reliable, luxiruous, well-made, and expensive.
